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For B2C Marketing Professionals

How To Advertise To Consumers Who Hate Ads

Create Customer-Obsessed Advertising By Making Ads That Are Human, Helpful, And Handy

July 21, 2017


Why Read This Report

With advertisers struggling against ad blocking, cord cutting, and fragmented audiences, the ad industry seems doomed. But while these trends are factual and challenging, they are not necessarily damning. Advertisers can rebound from this nadir if they adapt to consumers' new expectations. B2C marketers, read this report to understand consumers' changing relationship with advertising and how you must evolve advertising strategies to align with consumer needs.

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Table of Contents

  • Consumers Love To Hate Advertising
  • Embrace Progressive Pioneers' Preferences To Redeem Advertising
  • Recommendations

  • Tailor Ad Creative To Consumer Behavior By Device And Medium
  • Supplemental Material
  • Related Research Documents

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