Trends Report

How To Advertise To Consumers Who Hate Ads

Create Customer-Obsessed Advertising By Making Ads That Are Human, Helpful, And Handy

July 21st, 2017
Jim Nail, null
Jim Nail
Drew Green, null
Drew Green
With contributors:
Brigitte Majewski , Stephanie Liu , Christine Turley

Summary

With advertisers struggling against ad blocking, cord cutting, and fragmented audiences, the ad industry seems doomed. But while these trends are factual and challenging, they are not necessarily damning. Advertisers can rebound from this nadir if they adapt to consumers' new expectations. B2C marketers, read this report to understand consumers' changing relationship with advertising and how you must evolve advertising strategies to align with consumer needs.

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