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For eBusiness & Channel Strategy Professionals

How To Build A Better (Digital) Mousetrap

Apply Design Thinking To Develop An Iterative Platform Strategy

February 20, 2019

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Why Read This Report

For centuries, entrepreneurs have toiled to develop innovative products. The drive to build a better mousetrap is rooted in a desire to solve problems that many customers face. The fundamental shift in today's economy is that the tools to build tomorrow's better mousetrap are digital. To succeed, CEOs and digital business leaders must create future mousetraps on digital platforms. This report sets out how digital leaders must shape business strategy to succeed in a platform economy.

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Table of Contents

  • Great Digital Platforms Are Today's Better Mousetraps
  • Alas, Your Business Is Not Designed To Be A Platform Business
  • To Build A Platform Product, You Must Design A Better Mousetrap
  • Use The Business Innovation Canvas As Your Design Framework
  • Recommendations

  • Take A Multidisciplinary Approach To Product Development
  • How Forrester Can Help

  • Schedule A Platform Design Day With An Analyst
  • Supplemental Material
  • Related Research Documents

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