Trends Report

How To Build A Digital Business In India

Indian Firms Must Develop The Vision, Skills, Processes, And Technologies Needed For Transformation

April 24th, 2015
Katyayan Gupta, null
Katyayan Gupta
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Frederic Giron , Anjali Bhatia Dhupar

Summary

The proliferation of social, mobile, and cloud applications is having a profound impact on consumer expectations. In India, the availability of affordable smartphones and wireless Internet is spurring the growth of a new breed of digital-savvy consumers who demand personalized and seamless experiences — but Indian firms have not been able to keep pace with this shift in consumer expectations. To understand why this is happening, Forrester conducted a survey in India of 217 business and technology management executives at firms with more than 250 employees. This report will help CIOs in India understand how they can play a pivotal role in transforming their firms into digital businesses to win, serve, and retain tomorrow's technology-empowered customers.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.