Trends Report

How To Build An In-House Agency

Build A Powerhouse In-House Agency From The Ground Up

September 3rd, 2015
Sarah Sikowitz, null
Sarah Sikowitz
With contributors:
Michelle Moorehead , Ryan Trafton , Kara Hartig

Summary

Not all organizations need a large retained agency team, and many have brought agency capabilities in-house. But building an in-house agency is hard work — from establishing the overall benefit to the business to building a strong team and internal reputation and establishing engagement processes. This report will give CMOs an overview of various types of in-house models and help them define a game plan for building in-house agency teams that fits the needs of their organization.

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