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For CIOs

How To Craft A Better Digital Vision

Anchor Your Vision In Customer Value

March 3, 2015

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Why Read This Report

In the age of the customer, your company must exploit digital assets in order to compete effectively and deliver world-class customer experiences. But moving the business from its traditional roots toward digital mastery requires the CIO and the executive team to paint a compelling digital business vision. As our research highlights, executives in companies around the world lack confidence in their firm's current digital vision. Use this report to help shape a more compelling vision for your firm as the first step in your digital business journey.

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Table of Contents

  • Digital Business Is A Journey, Not A Destination
  • RECOMMENDATIONS

  • Make Understanding Your Company's Customers Your Priority
  • WHAT IT MEANS

  • Shaping Your Company's Digital Vision Will Shape Your Own Future
  • Supplemental Material
  • Related Research Documents

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