Skip to main content

Save or Share this Report

For CIOs

How To Craft A Better Digital Vision

Anchor Your Vision In Customer Value

March 3, 2015

Primary author headshot


Why Read This Report

In the age of the customer, your company must exploit digital assets in order to compete effectively and deliver world-class customer experiences. But moving the business from its traditional roots toward digital mastery requires the CIO and the executive team to paint a compelling digital business vision. As our research highlights, executives in companies around the world lack confidence in their firm's current digital vision. Use this report to help shape a more compelling vision for your firm as the first step in your digital business journey.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Digital Business Is A Journey, Not A Destination

  • Make Understanding Your Company's Customers Your Priority

  • Shaping Your Company's Digital Vision Will Shape Your Own Future
  • Supplemental Material
  • Related Research Documents

Recommended Research