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For B2C Marketing Professionals

How To Develop An Interactive Marketing Content Plan

Using Earned, Owned, And Paid Online Content To Become Responsive Marketers

August 17, 2011

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  • By Sean Corcoran
  • with Emily Riley,
  • James McDavid

Why Read This Report

The rapid growth of social and mobile technologies has created a new media ecosystem that requires constant customer interaction. In this new landscape interactive marketers must act like interactive publishers, distributing content while managing always-on interactions with customers across earned, owned, and paid media. To do so they must create a centralized plan and a responsive process that encourages customer interactivity.

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