Trends Report

How To Elevate Digital Superannuation Experiences

Fix The Basics And Build New Capabilities

March 17th, 2021
Zhi-Ying Barry, Principal Analyst
Zhi-Ying Barry Principal Analyst
Vijay Raghavan, Senior Analyst
Vijay Raghavan Senior Analyst
With contributors:
Michael Barnes , Leon Zhang , Seles Sebastin , Bill Nagel

Summary

Superannuation firms' websites and mobile apps have become hubs for their members' retirement planning decisions. Although digital platforms are one of the top drivers for loyalty for superannuation firms, only half of members said that their provider performed well in this category. This report provides a guide for superannuation execs to assess the ease and effectiveness of their digital experiences and gain inspiration from global leading financial planning experiences.

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