How To Get Started With Mobile Display

January 13th, 2011

Melissa Parrish

With contributors:

Sarah Glass , Jennifer Wise

Summary

Display marketers are eager to launch mobile campaigns. But they face challenges such as audience fragmentation, a chaotic vendor landscape, and myriad new technologies and devices. In order to navigate these challenges, we recommend that marketers focus on creating convenient mobile experiences by building mobile display campaigns that are simple, immediate, and contextually relevant to the section of their audience most likely to use them.

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