How To Make Insurance Brands Relevant Again

Insurance has become commoditized. Personal lines customers especially shop around and are easily lost to a lower price. Insurers have been searching for ways to revamp their brands and to differentiate themselves from competitors. But this problem can't be fixed by a few advertising campaigns. To regain relevance, insurance firms will need to go back to their roots and help customers meet their core need: protection. Luckily, digital touchpoints lend themselves to the task, and digital insurance teams will be central to developing this new strategy. Read this report to see how you can help your firm move beyond claim settlement toward a deeper, digitally enhanced relationship with your insurance customers.