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For Security & Risk Professionals

How To Market Security To Gain Influence And Secure Budget

January 12, 2011

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Why Read This Report

Traditional security awareness initiatives focus on end user activities that help to create a security culture. Unfortunately, these activities don't succeed in obtaining buy-in or engagement from key executives and other stakeholders within the organization. Security groups continue to struggle with achieving appropriate visibility at senior levels and with securing appropriate funding. To increase their visibility, they must run security as a business, with marketing being job one. This report lays out a four-step process that CISOs should follow to create and manage a marketing and communications plan that addresses all key constituents and includes multiple visibility-increasing activities.

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Best Practice Assessments

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  • Peer Best Practices — You Must Market Security Up, Across, And Down

Table of Contents

  • Marketing Moves Security Up The Value Chain
  • The Marketing Of Security — On The Radar But Not Yet A Core Competency
  • Wake Up, Security Execs — To Run Security Like A Business, Marketing Is Job One
  • RECOMMENDATIONS

  • The Marketing Of Security Is A Journey — Not A Miracle
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