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For Customer Experience Professionals

How To Organize For Effective Digital CX

Organization: The Digital Customer Experience Improvement Playbook

January 9, 2017

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Why Read This Brief

Companies decide how and where customer experience (CX) pros fit in their organizations in terms of reporting relationships and governance in order to improve their customers' experiences. But how and where should teams responsible for digital CX fit? This report highlights what to borrow from organizational CX enablers and what to adjust for challenges that are unique to digital CX.

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