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How To Prepare For Mobile Total Product Experiences

Designing For Mobile In The Era Of Experience

April 14, 2011

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Why Read This Report

Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer with hundreds of thousands of applications. The transformation, however, has only just begun. Innovative technologies will fundamentally alter what a mobile phone can do in the next few years and will continue to disconnect the phone from the PC experience it resembles today. Consumer product strategists must embrace mobile as a new digital and connected medium for enhancing the customer's product and service experience throughout their journey from marketing through to ownership.

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Table of Contents

  • Mobile Is Neither A Telephone Nor A Mini PC
  • The Next Era: The Mobile Total Product Experience
  • Mobile Will Enhance Every Aspect Of The Product Experience

  • Embrace Mobile As A Total Product Experience Or Prepare For Irrelevancy
  • Supplemental Material
  • Related Research Documents

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