How To Prepare For Mobile Total Product Experiences
Designing For Mobile In The Era Of Experience
April 14, 2011
Why Read This Report
Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer with hundreds of thousands of applications. The transformation, however, has only just begun. Innovative technologies will fundamentally alter what a mobile phone can do in the next few years and will continue to disconnect the phone from the PC experience it resembles today. Consumer product strategists must embrace mobile as a new digital and connected medium for enhancing the customer's product and service experience throughout their journey from marketing through to ownership.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Mobile Is Neither A Telephone Nor A Mini PC
- The Next Era: The Mobile Total Product Experience
- Mobile Will Enhance Every Aspect Of The Product Experience
- Embrace Mobile As A Total Product Experience Or Prepare For Irrelevancy
- Supplemental Material
- Related Research Documents