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How To Prepare For The Era Of Experience

Why Companies Must Adopt A Total Product Experience Approach

October 18, 2010

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Why Read This Report

New consumer product interface technologies will land in homes late in 2010 that will forever change the way humans and machines interact. Implementing such tools as facial recognition, voice control, and natural gesture interfaces, these devices will cement our transition into a new era of economics: the Era of Experience. In this era, breakthrough product experiences will become common, everyday events. In this report, Forrester defines the Era of Experience and prepares people to lead — rather than follow — in this era by adopting a "total product experience approach" to product strategy, thus opening a Pandora's box of compelling and consistent digital experiences that extend the value of physical products into the realm of digital experience.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Change The Interface, Change The World
  • Welcome To The Era Of Experience: The Party's Already Started
  • RECOMMENDATIONS

  • Prepare Now To Serve The Experience-Obsessed Customer
  • WHAT IT MEANS

  • This Will Go Far Beyond The Current Hardware
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