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For Customer Experience Professionals

How To Scale Your Design Organization

October 18, 2018

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Why Read This Report

Firms are investing in experience design (XD) now more than ever. Why? Because they recognize the business value of 1) designing their products and services better and 2) applying design expertise and methods to strategic business problems. This surge in demand for design requires that XD pros answer a hard question: How can their design organizations scale up? This report analyzes the results of interviews and a survey we conducted about this conundrum and recommends what XD pros should do to conquer it.

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Table of Contents

  • Design Is Now A Business Priority
  • XD Needs A New Structure And Way Of Working
  • Recommendations

  • XD Leaders: Act Now To Scale Your Design Organization
  • Supplemental Material
  • Related Research Documents

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