Save or Share this Report

For eBusiness & Channel Strategy Professionals

How To Transform Your Retail Store

December 22, 2016

Playbook icon

This is the Executive Overview report in The Digital Store Playbook For 2017.

Primary author headshot

Authors

Why Read This Playbook

Today's customers look for and buy experiences, not simply products. Digital technology offers a toolkit for retailers to engage customers with new and enhanced experiences. At the same time, digital technologies are transforming retail store operations, allowing stores and store associates to operate more efficiently and with greater flexibility. This playbook instructs eBusiness professionals how to transform their stores to enhance the digital customer experience while also driving agility, efficiency, and cost effectiveness through digital operational excellence. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

You can read this complimentary report by registering with Forrester.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Already A Client?

Log in to read this document.

Recommended Research