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For eBusiness & Channel Strategy Professionals

How To Transform Your Retail Store

Executive Overview: The Digital Store Playbook

April 8, 2020

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This is the Executive Overview in The Digital Store Playbook For 2021.

Why Read This Playbook

Today's customers look for and buy experiences, not simply products. Digital technology offers retailers a toolkit to engage customers with new and enhanced experiences. It also enables them to transform retail store operations, allowing stores and store associates to operate more efficiently and with greater flexibility. This playbook instructs digital business professionals on how to transform their stores to enhance the digital customer experience while driving agility, efficiency, and cost-effectiveness through digital operational excellence. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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