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For eBusiness & Channel Strategy Professionals

How To Transform Your Retail Store

December 22, 2016

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This is the Executive Overview report in The Digital Store Playbook For 2017.

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Why Read This Playbook

Today's customers look for and buy experiences, not simply products. Digital technology offers a toolkit for retailers to engage customers with new and enhanced experiences. At the same time, digital technologies are transforming retail store operations, allowing stores and store associates to operate more efficiently and with greater flexibility. This playbook instructs eBusiness professionals how to transform their stores to enhance the digital customer experience while also driving agility, efficiency, and cost effectiveness through digital operational excellence. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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