How To Unlock Tech Industry Digital Transformation

August 26th, 2016

Nigel Fenwick

With contributors:

Pascal Matzke , Rachael Klehm , Annika Gunderson , Ian McPherson

Summary

Even though many tech companies offer solutions that help their customers with their own digital journeys, it's hard for them to get past their own product-centric mindset. Framed by a legacy engineering mindset and driven by tactical sales relationships at the tech management level, many tech vendors miss out on becoming strategic partners for their clients' digital transformations. This report takes a deep dive into the tech industry data from our digital survey and offers guidance for tech executives on seeing things from the customer's perspective.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.