Why Read This Report
Even though many tech companies offer solutions that help their customers with their own digital journeys, it's hard for them to get past their own product-centric mindset. Framed by a legacy engineering mindset and driven by tactical sales relationships at the tech management level, many tech vendors miss out on becoming strategic partners for their clients' digital transformations. This report takes a deep dive into the tech industry data from our digital survey and offers guidance for tech executives on seeing things from the customer's perspective.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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