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For CIOs

How To Unlock Tech Industry Digital Transformation

August 26, 2016

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Why Read This Report

Even though many tech companies offer solutions that help their customers with their own digital journeys, it's hard for them to get past their own product-centric mindset. Framed by a legacy engineering mindset and driven by tactical sales relationships at the tech management level, many tech vendors miss out on becoming strategic partners for their clients' digital transformations. This report takes a deep dive into the tech industry data from our digital survey and offers guidance for tech executives on seeing things from the customer's perspective.

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Table of Contents

  • Tech Industry Players Must Do More To Lead Digital Transformation
  • Tech Companies Must Become Even More Customer Obsessed
  • Recommendations

  • Move From A Product-Centric To A Customer-Outcome Focus
  • Supplemental Material
  • Related Research Documents

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