Trends Report

How To Win Retail Deposits In The Credit Crisis

Fourteen Quick Things To Do To Sell More Savings Products Online

October 16th, 2008
AH
Alexander Hesse
Benjamin Ensor, null
Benjamin Ensor
With contributors:
Brad Strothkamp , Lauriane Camus

Summary

The acute worsening of the financial crisis following the collapse of Lehman Brothers on September 15, 2008, has left many banks desperate for retail funding. As the business owners of a major communication channel and a primary distribution channel, banking eBusiness executives need to focus on attracting retail deposits. We recommend that banking eBusiness executives put other projects on ice and prioritize winning new retail deposits by finding smart ways to attract customers, optimize the application process, and get the basics of an effective sales site right.

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