Trends Report

How Twitter Can Influence eBusiness

Assessing The Twitter Opportunity For Retail And Travel eBusiness

May 14th, 2009
Diane Clarkson, null
Diane Clarkson
With contributors:
Carrie Johnson , Kate van Geldern , Elizabeth Stark

Summary

Twitter — a social networking and micro-blogging service — is growing at an extraordinary speed. Twitter facilitates an instantaneous and informal conversation between consumers and companies. It may not yet be a game-changer, but now is the time for retail and travel eBusiness professionals to experiment with Twitter's potential ability to provide market intelligence, offer an alternative customer support channel, and drive sales.

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