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How US Consumers Choose A Bank In A Crisis

Low Minimums And Convenient Locations Dominate Choice

November 5, 2008

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Why Read This Report

To better understand the current credit crisis and whether it affects deposit account sales, Forrester surveyed US online consumers who had recently opened a checking or savings account. Results show that traditional measures like low account minimums, competitive rates, and convenient locations still rule when consumers are choosing a bank.

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Table of Contents

  • Younger Consumers Are The Most Likely To Open Deposit Accounts
  • The Web And The Branch Are The Key Channels In The Deposit Sales Process
  • Consumers Care About Account Minimums And Convenient Locations

  • Bank Choice Is Affected More By Traditional Measures Than By The Crisis
  • Supplemental Material
  • Related Research Documents