Trends Report

How US Consumers Shop On Mobile Devices

Consumers Use Mobile Phones Primarily For In-Store Product Research

May 13th, 2013
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
MJ
Marcus Johnson
With contributors:
Carrie Johnson , Julie Ask , Douglas Roberge , Colin Campbell

Summary

Sales remain small on mobile devices, and online retailers are taking a cautious approach to investment in mobile services — for now. In this report, we discuss the size of the US mobile retail market and take a close look at how consumers shop on their mobile phones. It also includes advice for online retailers about positioning their mobile retail offering using Forrester's mobile POST methodology.

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