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How US Online Consumers Approach Their Healthcare

Consumer Technographics® Data Snapshot

April 11, 2017


Why Read This Brief

Many US consumers face new choices and responsibilities for their health insurance. As health plans become increasingly complex, consumers need to merge their understanding of health insurance with their knowledge of what is best for their personal health. We used Forrester's Consumer Technographics data to explore combinations of consumer understanding of their health coverage and personal health. Health insurers and healthcare providers can use this to better target their marketing, digital servicing, and new product development efforts.

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