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For eBusiness & Channel Strategy Professionals

How eBusiness Executives At Financial Services Firms Are Successfully Using Twitter

Forrester Identifies Five Attributes Of Valuable Client Interactions Via Twitter

January 27, 2011


  • By Brad Strothkamp,
  • Peter Wannemacher
  • with Diane Clarkson,
  • Nate Elliott,
  • Beth Hoffman

Why Read This Report

Forrester measured the Twitter activity of 30 North American financial services firms. We found that successful financial services brands on Twitter are proactive, multichannel, conversational, secure, and responsive. eBusiness and channel strategy leaders at financial providers — both those considering a Twitter initiative and those looking to improve their current Twitter efforts — can benefit from applying these lessons as they explore the best way to use this rapidly evolving channel.

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Table of Contents

  • Growing Usage Underscores The Value Of Twitter To eBusiness Executives
  • Forrester Measured Financial Providers' Twitter Efforts
  • Five Elements Of Success For eBusiness Teams On Twitter

  • A Successful Twitter Strategy Aligns Objectives And Customers' Desires
  • Related Research Documents

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