Advanced Search

Save Or Share This Report

For eBusiness & Channel Strategy Professionals

How eBusiness Executives At Financial Services Firms Are Successfully Using Twitter

Forrester Identifies Five Attributes Of Valuable Client Interactions Via Twitter

January 27, 2011

Authors

  • By Brad Strothkamp,
  • Peter Wannemacher
  • with Diane Clarkson,
  • Nate Elliott,
  • Beth Hoffman

Why Read This Report

Forrester measured the Twitter activity of 30 North American financial services firms. We found that successful financial services brands on Twitter are proactive, multichannel, conversational, secure, and responsive. eBusiness and channel strategy leaders at financial providers — both those considering a Twitter initiative and those looking to improve their current Twitter efforts — can benefit from applying these lessons as they explore the best way to use this rapidly evolving channel.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Also in Collection: Social Computing In Financial Services

Table of Contents

  • Growing Usage Underscores The Value Of Twitter To eBusiness Executives
  • Forrester Measured Financial Providers' Twitter Efforts
  • Five Elements Of Success For eBusiness Teams On Twitter
  • RECOMMENDATIONS

  • A Successful Twitter Strategy Aligns Objectives And Customers' Desires
  • Related Research Documents

Recommended Research