How Online Video Will Challenge DVRs' Role

Advertisers Must Now Prepare For A Multiplatform Video Ecosystem
October 30th, 2013
Colin Campbell
Luca Paderni
Samantha Merlivat
and David Cooperstein


Digital video recorders (DVRs) have become popular devices with consumers who want to control their television viewing, but today, online streaming services make it possible for viewers to get their entertainment fix more easily on more devices than ever.

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