Report

How Spanish Consumers Use Banking Channels

April 16th, 2009
With
Benjamin Ensor
Courtney Tincher
and Vanessa Niemeyer, Ph.D.

Summary

Age and Internet access continue to be the strongest predictors of channel choice in Spain. Branches are used by mainstream consumers, whereas online and telephone banking attract a niche of young, high-value Net users. Online banking adoption in Spain ha

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