How Swedish Banking Customers Use Different Channels

May 27th, 2009
Benjamin Ensor
Courtney Tincher
and Vanessa Niemeyer, Ph.D.


With only 12% of Swedish banking customers using branches, Sweden has the lowest branch use in Europe. Swedish banks have successfully migrated the majority of their customers to ATMs and online banking — 83% and 71%, respectively. When they move customer

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