Trends Report

How The Home Depot Became A Digital Powerhouse

Omnichannel Strategy And In-House Talent Created The Top-Ranked Mobile App And A "Digital-Plus-Physical" Culture

July 19th, 2019
AB
Allen Bonde
MC
Mike Chirokas
With contributors:
Fiona Swerdlow , Michelle Beeson , James McQuivey, PhD , Madeline King , Jennifer Wise , Emma Huff , Peter Harrison

Summary

The Home Depot was the top Leader in The Forrester Retail Wave™: US Mobile Apps, Q1 2019, ahead of other digital leaders like Target and Sephora. So, how did it accomplish this? This report analyzes how the retailer set out to differentiate with digital and incorporate high-impact features and technologies into its mobile app. We also look at how the company embarked on its digital makeover, how it embraced omnichannel from the top down, and what digital executives at other retailers and brands can do to accelerate their own digital transformations.

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