Report

How To Build A Better (Digital) Mousetrap

Apply Design Thinking To Develop An Iterative Platform Strategy

February 20th, 2019
With contributors:
Ted Schadler, Allen Bonde, Lewis Nottonson

Summary

For centuries, entrepreneurs have toiled to develop innovative products. The drive to build a better mousetrap is rooted in a desire to solve problems that many customers face. The fundamental shift in today’s economy is that the tools to build tomorrow’s better mousetrap are digital. To succeed, CEOs must create future mousetraps on digital platforms. This report outlines how business-oriented tech execs can help shape digital product strategy to succeed in a platform economy.

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