Trends Report

How To Build Out A Proactive Competitive Market Intelligence (CMI) Program

Step-By-Step Approach To Help Market Insights Professionals Build Competitive Advantage

October 6th, 2011
With contributors:
Reineke Reitsma , Samantha Jaddou

Summary

By doing proactive competitive market intelligence (CMI), market insights professionals can help their companies build competitive advantage. However, for most market insights professionals, it is an entirely new approach to do CMI proactively. What types of sources do you need? What type of information do you need? How do you build out valuable profiles, scenarios, and triggers? What are key components in a strategic response plan? How does your company best prepare for future events? How do you efficiently monitor competitive changes and take action? This report provides market insights professionals with a step-by-step approach to building out a proactive CMI program that can protect their companies from competitive disruptions and help them build competitive advantage.

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