How To Report

How To Build Your Voice-Of-The-Customer (VoC) Program

January 28th, 2022
With contributors:
Maxie Schmidt , Brian Mukasa , Harley Manning , Shayna Neuburg


Voice-of-the-customer (VoC) programs require structure and follow-through to be effective at driving customer experience (CX) improvements. This report outlines four key activities all VoC programs should implement and provides suggestions for companies at three levels of program maturity.

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