Vision Report

How To Design Great Experiences

Your Company Can Reap The Business Benefits Of Effective Experience Design

July 16th, 2021
Andrew Hogan
Kelly Price
With contributors:
Melissa Parrish , Harley Manning , Kelsey Callahan , Amelia Nickels , Shayna Neuburg


More than ever, companies prioritizing design are reaping clear business benefits. Why? Because of shifts in the dynamics of value, quality, and power that are driving design's rise. And great design is an open playing field: Few companies design experiences well, so those that get good at it are richly rewarded. This report explains how to reap the rewards of designing well — adopt the design framework, above all, and also: 1) know how design teams are evolving, 2) conquer the myths about design, and 3) plan how you will scale design effectively.

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