We've all heard the mantra: Fail fast; fail cheap. Enterprises use a growing range of techniques — design thinking, Lean Startup, and more — to emulate the test, learn, and pivot approach endemic in startup culture. These approaches accept failure as an inevitable outcome, but for some traditional firms, failure is failure. And for some digital business professionals, that can be a career-stalling experience. We interviewed 11 leaders to understand how to transform failure into a learning point on the path to success.