Report

How To Leverage Social Media For Audience And Revenue Growth

Social Strategies For Media And Entertainment eBusiness
September 17th, 2008
With Contributors:
Jeremiah Owyang
Kate van Geldern
Josh Bernoff
and Elizabeth Stark

Summary

The groundswell of consumers using social technologies poses both a threat and an opportunity for media companies. The threat has often been more visible than the opportunity: User-generated content diffuses editorial power. The immense popularity of soci

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