Report

How To Make The Case For Customer Experience

Four Business Case Models To Help You Win Funding For Your Customer Experience Program
July 9th, 2014
With
John Dalton
and Curt Nichols

Summary

We're in the age of the customer, where unyielding competition, low barriers to entry, and disappearing sources of competitive advantage impede the path to profitability. Successful enterprises like American Express, Delta Air Lines, The Ritz-Carlton Hote

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.