How US Online Consumers Research And Buy Mortgages

Homebuyers And Refinancers Have Complex Purchase Journeys
February 23rd, 2015
Benjamin Ensor
Rachel Roizen
Colin Campbell
Adam Moitoso
and Audrey Blumstein


The mortgage purchase journey is complex, with customers using a mix of digital and human touchpoints to research and then buy mortgages. The journey differs depending on whether the customer is buying a home or refinancing an existing loan. Homebuyers ar

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