Skip to main content

Save or Share this Report

For Customer Experience Professionals

Humanize Feedback To Drive VoC Engagement And Action

How Embracing Other Forms Of Feedback Solves Challenges And Innovates Your VoC Program

December 3, 2019

Primary author headshot


Why Read This Brief

Companies continue to invest in VoC technologies but don't make the most of these investments by adopting capabilities that improve and innovate their VoC programs. These programs struggle with challenges like driving engagement and action. Humanizing feedback capabilities that exist in many VoC technologies today brings the real voice of the customer front and center. This report describes how CX pros can humanize feedback by incorporating speech, images, and video and can generate empathy among stakeholders to drive engagement and action.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($395 USD).


Recommended Research