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For Customer Experience Professionals

Humanize Feedback To Drive VoC Engagement And Action

How Embracing Other Forms Of Feedback Solves Challenges And Innovates Your VoC Program

December 3, 2019

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Why Read This Brief

Companies continue to invest in VoC technologies but don't make the most of these investments by adopting capabilities that improve and innovate their VoC programs. These programs struggle with challenges like driving engagement and action. Humanizing feedback capabilities that exist in many VoC technologies today brings the real voice of the customer front and center. This report describes how CX pros can humanize feedback by incorporating speech, images, and video and can generate empathy among stakeholders to drive engagement and action.

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