Report

Ignite Customer-Centric Thinking Companywide

Advanced Level: Mindset Practices For Marketing Innovation
July 26th, 2019
With
Caitlin Wall
and Christine Turley

Summary

Customer-obsessed thinking must expand rapidly beyond marketing to ensure that consistent and impactful customer experiences separate your company from the competition. Advanced CMOs will promote Agile methods to foster customer-centric thinking, facilita

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.