Trends Report

Implement Effective Social Listening Capabilities In China

Multinational Enterprises Should Revamp Their Social Listening Practices For China

April 17th, 2015
Gene Cao, null
Gene Cao
Allison Smith, null
Allison Smith
With contributors:
Mary Pilecki , Michael Barnes , Flora Zhang

Summary

Regardless of what region they work in, customer insights (CI) professionals must know their customers. But many CI practices in China — a huge and important market with unique characteristics, networks, and vendors — still haven't developed robust social listening capabilities to help make this happen. This report outlines the who, what, when, why, and how of listening to Chinese consumers on social channels. CI pros who work for enterprises serving Chinese consumers should apply what they know about social analytics to the Chinese market in order to respond to consumers when they use social channels to demand support and understanding.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.