As data volumes skyrocket and information becomes more complex, business intelligence (BI) and analytics tools use data visualization to help users move from insights to action by leveraging people’s ability to visually detect meaningful patterns. Data visualization best practices go beyond technology and involve disciplines like the psychology of visual perception and graphical design. This report introduces a practical checklist to help customer insights (CI) pros improve both business stakeholders’ experience and their ability to interpret data and make better decisions.