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For eBusiness & Channel Strategy Professionals

Improve Mobile Moment Design With iOS 8

Introducing The Top Ten Ways To Leverage Apple's New Tech

September 22, 2014

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Why Read This Report

The release of iOS 8 along with Apple's iPhone 6 series offers eBusiness professionals new opportunities to win, serve, and retain customers in their mobile moments by breaking down the walls between apps and the mobile platform they run on. The new experiences that companies create will be very different from those on older mobile devices and operating systems. But supporting Apple's new platform features won't come for free: New iPhones add to the number of distinct devices that teams must test and support, decreasing the fragmentation gap that has distinguished Apple from its larger competitor, Android. The result? The cost of creating and developing apps could increase by up to an estimated 20%. As a result, eBusiness professionals need to work with developers to prioritize and exploit the iOS 8 features that deliver the most impact to their business technology agenda while balancing the needs of customers on older devices with limited capabilities. This report offers a guide to the "must implement" features of iOS and explains why they matter.

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Table of Contents

  • iOS 8 Refines And Simplifies Consumer Mobile Moments
  • RECOMMENDATIONS

  • Reimagine What Your Apps Can Do — And How They Do It
  • Supplemental Material
  • Related Research Documents

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