Save or Share this Report

For B2B Marketing Professionals

Improve Sales Hiring With Better Use Of Technology And Analytics

December 18, 2014

Primary author headshot


  • By Mark Lindwall
  • with Peter O'Neill,
  • Claire Schooley,
  • Jacob Milender

Why Read This Report

To keep pace with the growing expectations of executive decision-makers and other people involved in buying business products and services, sales enablement professionals must improve their capacity to locate and hire top sales talent. Rather than working strictly within the confines of your current talent acquisition resources, look for important new skills, update your recruiting and hiring processes, and support them with new technology solutions. Many vendors provide solutions for recruitment marketing, candidate assessments, and audio and video interviewing. Sales enablement professionals must identify what to invest in and how to effectively utilize resources and technologies.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Sales Hiring Requires Rapid Modernization
  • Engage Better Candidates With Recruitment Marketing
  • Select Salespeople With More Precision And Efficiency

  • Ensure That You Engage Sales Candidates
  • Supplemental Material
  • Related Research Documents