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For CMO Professionals

Improve Your Future Fitness Fast

Boost Your Curiosity, Agility, And Risk For Rapid Fitness Gains

October 16, 2019

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Why Read This Brief

Forrester Future Fit is a simple tool for determining whether you get a high, medium, or low score for your fitness for adapting to the future. Behind the overall score lie nine attributes that contribute to your individual fitness. Three of these attributes — curiosity, mental agility, and risk assessment — form the "innovation layer" of future fitness. Work on these three to rapidly improve your future fitness. Read this report to learn how to improve as an individual and how boosting your team's innovation layer will help your team operate as more than the sum of its parts.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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