Trends Report

In-Database Analytics: The Heart Of The Predictive Enterprise

November 12th, 2009
James Kobielus, null
James Kobielus
With contributors:
Boris Evelson , Rob Karel


Visionary organizations are adopting an emerging practice known as "in-database analytics," which supports more pervasive embedding of predictive models in business processes and mission-critical applications. With in-database analytics, enterprises migrate their predictive analysis (PA), data mining (DM), and other compute-intensive analytic functions from separate, standalone applications to execute in the enterprise data warehouse (EDW). Doing so allows IT professionals to leverage the EDW's full parallel-processing, scalability, and optimization features. In-database analytics can help enterprises cut costs, speed development, and tighten governance on advanced analytics initiatives. Business process and applications (BP&A) professionals should implement in-database analytics in conjunction with ongoing efforts to consolidate and scale their EDW.

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