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For B2B Marketing Professionals

Increase The Payoff For B2B Events With Digital Immersion

Four Digital Best Practices Make Events More Contextual And Engaging

January 4, 2017

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Why Read This Report

In a post-digital world, business-to-business (B2B) buyers expect fluidity between digital and physical experiences. Representing the largest chunk of the marketing budget, events fail to take full advantage of digitization to enhance attendees' experience and increase marketing ROI. This report explores how marketers can use technology and digitize content to shift live events from point-in-time activities to the centerpieces of ongoing customer interactions. Events also provide an exclusive time to engage an attentive audience and inform your greater marketing strategy.

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Table of Contents

  • B2B Marketers Waste Money When They Treat Events Tactically
  • Four Practices Turn Physical Events Into Digital Gold
  • Recommendations

  • Increase Event Payoff With Digital Immersion
  • Supplemental Material
  • Related Research Documents

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