Indian Consumers' Online Shopping Behaviors

Asia Pacific Consumer Technographics®
December 23rd, 2016
With Contributors:
Nidhi Wylie
Satish Meena
Xiaotong Duan
Cheryl Hart
and Rachel Birrell


Indian eCommerce is at a turning point. The market is at a stage where growth has to come from increased wallet share instead of the number of buyers. But metropolitan Indian online adults' primary motivation for shopping online is low prices. We examine

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