InfoUSA Suits Midmarket Retailers And B2B Firms Best
The Forrester Wave™ Vendor Summary, Q4 2007
November 2, 2007
Why Read This Report
In the two years since we last evaluated database marketing service providers, infoUSA has invested in enhancing its technology and service delivery. There are signs of the investment starting to pay off, such as several clients pointing to dramatic improvements in service delivery over the past 12 to 18 months; however, the company still gets mixed reviews overall for its client service, reliability, and strategic and analytical offerings. The company's stated objective is to extend beyond its perception as a list provider to become a strategic partner to senior marketers, selling a broad marketing solution across its many services. Forrester believes that to make this leap infoUSA needs to make significant investment in integrating its offering and in beefing up its strategic resources.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($1749 USD).Purchase
How To Move Email Marketing Forward In 2008
February 22, 2008 | Julie M. Katz
Responsys Continues Its Email Reign
December 20, 2007 | Julie M. Katz
The Forrester Wave™: Email Marketing Service Providers, Q3 2016
July 27, 2016 | Rebecca McAdams