Innovative Consumer Technology Brands Win The Battle For Mindshare

Technographics® TRUE Brand Compass: Consumer Technology
January 6th, 2014
Roxana Strohmenger
Alexandra Hayes
and David Cooperstein


The consumer technology business is traditionally product-driven. But in today's competitive marketplace, chief marketing officers (CMOs) in this sector need to pay attention to their brand resonance to secure brand preference, referral, and pricing power

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