Why Read This Report
A new kind of company — we call them insights-driven businesses — has formed. They are growing at an average of more than 30% annually and are on track to earn $1.8 trillion by 2021. These customer-obsessed firms systematically harness insights across their organization and implement them to create competitive advantage through software. Read this report to find out how insights-driven business are different from most data-aware firms and how CIOs can help redirect their firm's data ambitions toward effective insights and action. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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