Best Practice Report

Ten Mobile Features That Auto Insurers Must Offer

Handy Features That Belong On Digital Insurance Road Maps

August 21st, 2017
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
With contributors:
Edoardo Zavarella , Benjamin Ensor , August du Pont

Summary

Most eBusiness and channel strategy teams at the top US auto insurers do a good job delivering the must-have mobile features their customers value. But the pace of digital innovation is relentless. Even if digital teams are meeting customers' mobile expectations now, it's easy to fall behind. Customers want the same features from their auto insurers that banks, airlines, and retailers are offering. This report uses data from Forrester's 2017 US Mobile Auto Insurance Functionality Benchmark to identify the useful mobile features that should be on digital insurance road maps.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.