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For Customer Experience Professionals

Integrate Your Business Partners Into Your End-To-End B2B Customer Experience

August 1, 2016

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Why Read This Report

Partners are essential contributors to business-to-business (B2B) customer experience (CX). Companies leverage partners for everything from developing and delivering marketing campaigns to providing ongoing customer support. That said, many, if not most, B2B CX programs do not manage partners as a component of the end-to-end customer experience. In this report, we discuss the perils of this approach and the ways in which CX professionals can help their companies enable and manage partners to help deliver their intended experiences.

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Table of Contents

  • Partners Can Bolster Or Degrade B2B Customer Experiences
  • Build Partner Journeys That Tie Partners To The Customer Experience
  • Recommendations

  • Make The Business Case For Managing Partners' CX
  • Supplemental Material
  • Related Research Documents

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